Emotional overeating is when a person uses the glucose and sugar in foods for the chemical response of releasing endorphins in the brain. In most cases, this form of overeating is done when there are no signs of anger and is often a response to emotional stimuli. The majority of emotional overeating cases happen when a person experiences stress. As a way to deal with the extra stress, the person eats foods that contain sugar, thus increasing the level of serotonin in their brains and taking away the negative feelings.

In time, continued emotional overeating creates a bodily expectation that food is the answer to stress and difficult emotional times. Most nutrition experts point to replacing the glucose filled items with healthier options as a way to control the urge to overeat. In this manner, the brain and body will become less dependent on the glucose during times of stress and a person will be able to lose the craving to indulge in sugary foods.